YOUR HANDS-ON FRACTIONAL CMO FOR GLOBAL EDUCATION BRANDS

Ex-Google & fractional CMO who scaled an Education group from €105K → €13M ARR

Now Lead EiR at Sheraa’s S3 EdTech Cohort, I help private education providers, EdTech founders, and schools build growth engines, raise capital, and expand globally.

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Ahlem Mahroua - Fractional CMO and Marketing Strategist for Education and Edtech - Growthmarketing-me.png

The world's most forward-thinking education leaders work with me to transform their marketing from a cost center into a scalable growth engine.

I combine elite strategy (from Google and scaling a €13M ARR Education + EdTech group) with a deep understanding of the education sector to deliver a clear ROI:

more students, happier families, and sustainable growth.

From uncertain enrolment to predictable growth

Read Case Studies ↗

Why work with me?

I understand the unique growth challenges of education.

Your mission is too important to be left to generic marketers who don't understand your audience—whether they're anxious parents or discerning educators.

At Google, I learned how the world’s fastest-growing products acquire and retain users.

Later, as CMO of a private EdTech group, I scaled revenue from €105K to €13M in four years — making us a market leader in gaming and cybersecurity education.

Today, as Fractional CMO and Growth strategist, I bring that experience to schools, universities, and EdTech companies who need to:

• Attract and retain students in competitive markets

• Design sustainable digital growth systems

• Secure funding with investor-ready narratives

• Expand into new markets with confidence

You don’t need more guesswork. You need a marketing strategist who’s scaled education before, and can do it with you.

THE BUSINESS AND STRATEGY CONSULTANT FOR AMBITIOUS EDUCATORS

How we can work together

I don't just advise. I build, execute, and deliver results. Get the strategic leadership you need, without the full-time overhead.

The Enrolment Engine Audit

Your data-driven blueprint for growth

$3,500 USD

(credited against any retainer)

Full-funnel audit of your marketing & admissions process.
Analysis of your messaging and positioning vs. competitors.
90-minute strategic session to present a prioritised 90-day roadmap.

Best for
- Schools or EdTechs who need clarity on their biggest growth opportunity

BOOK YOUR DIAGNOSTIC

Fractional CMO for Education Providers

Your part-time growth

leader

$6,000 USD

(starting at. 6 months commitment)

Strategic leadership and oversight of your marketing efforts.
Building and managing systems for lead generation and nurturing.
Weekly execution meetings and performance reporting.

Best for
- Schools or EdTechs ready to execute a growth plan with expert guidance

ENQUIRE ABOUT RETAINER AVAILABILITY

GTM & Fundraising Strategy for EdTech

Craft your narrative for growth and investment

$12,000 USD

(one-time project fee)

Investor narrative development and pitch deck refinement.
Go-to-market strategy for new product or market launches.
Target investor list and outreach strategy.

Best for
- EdTech founders preparing for seed or Series A funding.

DISCUSS YOUR FUNDRAISING GOALS

TRUSTED BY EDUCATION LEADERS, EDTECH INNOVATORS AND STARTUP FOUNDERS WORLDWIDE

Discover how schools, EdTech startups, and accelerators have worked with me to scale their growth, attract students, and secure funding.

Explore more reviews from education leaders and founders ↗

LET'S TURN CHAOS INTO CLARITY

Ready to build an enrolment engine that works as hard as your teachers?

Book a discovery call to see if we're a fit.

Book your call today

FAQs

What is a Go-to-Market (GTM) strategy, and when do I need one?

A Go-to-Market (GTM) strategy is the step-by-step plan that defines how your education business attracts students, partners, and investors. It includes your ideal customer profile, messaging, acquisition channels, and growth systems.

You need a GTM strategy when:

• You’re launching a new private school, program, or EdTech product

• You’re expanding into a new market (MENA, Europe, etc.)

• You’ve reached your first 100 customers and need scalable growth

👉 My GTM Blueprint Workshop helps you build this in 90 days.

What are the most common mistakes founders make in their pitch decks?

The biggest mistakes I see in education pitch decks are:

• Talking about features instead of impact on learning outcomes

• Failing to quantify traction (students, partnerships, ARR)

• Weak financial models that don’t align with investor expectations

• No clear story tying mission → growth → funding

👉 My Investor Readiness Package fixes this by redesigning your narrative, pitch deck, and fundraising strategy.

What is a Fractional CMO, and how is it different from a consultant or an agency?

A Fractional CMO (Chief Marketing Officer) is a senior marketing & strategy leader you hire part-time. Unlike agencies or general consultants, a Fractional CMO:

• Works inside your leadership team (not just as an outsider)

• Designs your long-term growth systems

• Ensures execution happens with your team, not outsourced to juniors

• Costs far less than a full-time CMO (no $200K/year overhead)

👉 My Fractional Strategy Partner program gives private schools and EdTech startups strategic leadership at $5K–8K/month.

I have a marketing manager. Why would I need a Strategic Advisor?

A marketing manager executes campaigns. But if your growth is stalling, fundraising is failing, or your board needs clarity, you need someone who:

• Brings proven systems from scaling €105K → €13M ARR

• Translates founder vision into actionable strategy

• Coaches your team to level up

• Gives your investors confidence with structured reporting

👉 That’s the role I play as a fractional growth advisor for education providers.

What kind of results can I expect from working with a growth advisor?

Results vary by stage, but clients typically see:

• Clear ICP definition and a focused acquisition plan

• Student acquisition costs reduced by up to 40%

• Faster fundraising cycles with stronger investor narratives

• Scalable systems instead of chaotic growth

👉 Many of my clients — from private gaming schools to AI EdTech startups — have raised capital, doubled their student base, and expanded internationally with my frameworks.

Who is Ahlem Mahroua?

Ahlem Mahroua is a business & strategy consultant for private education, based in the United Arab Emirates.

She started her career at Google, learning how the world’s fastest-growing products scale. Later, as CMO of an education group, she scaled revenue from €105K → €13M ARR in four years.

Today, she work with schools, universities, and EdTech founders globally. She's also the Lead Entrepreneur in Residence for Sheraa’s S3 EdTech cohort in Sharjah, where she supports innovators building the future of learning.

👉 Her mission is to help education providers scale smarter, attract students, and secure funding.

Still searching for a growth consultant for your school or EdTech startup? Book your free intro call and let’s design your roadmap to scalable growth.