ARE YOU RUNNING THE BUSINESS, OR IS IT RUNNING YOU?
As your Growth Advisor, we'll fix your funnel; without the $200k+ cost of a bad CMO hire.
YOU ARE IN GOOD COMPANY
WHO AM I?
Scaling a startup isn’t about throwing money at ads or hoping for viral growth. It’s about building a repeatable, data-driven system that works. If your marketing feels chaotic, your customer acquisition costs are rising, or your team is struggling to align sales and marketing, you don’t need more trial and error. You need an expert who has done it before.
I’m Ahlem Mahroua, a Marketing Strategist and Growth Advisor specialising in scaling tech, EdTech, and gaming startups. I’ve helped founders break through revenue plateaus, optimise acquisition channels, and build growth engines that generate predictable revenue.
With over 20 years of experience, including at Google, I bring high-impact, hands-on strategies that drive real business outcomes.
WHY FOUNDERS TRUST ME TO SCALE THEIR STARTUPS
As a Growth Marketing Consultant, my value is measured by your results. I partner with founders to implement strategies that have a direct impact on the metrics that matter most. We don't deliver fluff; we deliver frameworks that increase revenue and decrease waste.
30% CAC Reduction for a Series A EdTech Platform
By overhauling their Go-to-Market strategy, we cut their Customer Acquisition Cost by 30% and tripled their qualified leads in under six months.
60% ARPU Increase for a bootstrapped B2B SaaS
We identified and launched a new enterprise pricing tier that increased Average Revenue Per User by 60%, unlocking a vital new sales channel.
$200K Pre-Launch Funding for a Qatar Entry
As a strategic Growth Advisor with deep GCC expertise, I guided a European iOT manufacturer to a successful Qatar launch, securing 2 pilot customers and $200K in local seed funding before going live.
WHAT OTHER FOUNDERS SAY ABOUT WORKING WITH A TRUE MARKETING CONSULTANT
MY SERVICES
My services are designed to meet you exactly where you are. Whether you need a targeted project to solve an urgent problem or an ongoing partner to drive sustained growth, there's a clear path forward.
Strategic Clarity Session
$1,000 USD
(one-time fee)
Deliverables
A pre-session intake
A 90-minute deep-dive
A strategic summary
1-week follow-up support.
For Founders who
are stuck on a single, specific bottleneck (like rising CAC or confusing positioning).
need an expert, outside perspective to get unstuck, fast.
Go-To-Market Blueprint
Starting at $5,000 USD
(one-time fee)
Deliverables
A comprehensive blueprint document (Ideal Customer Profile, positioning, channel strategy, content pillars)
A 90-day action plan to acquire your first 100 customers
For Founders who
built a great product but no clear plan to find and win customers.
are facing the "what now?" moment and need a step-by-step playbook.
Investor Readiness Package
Starting at $6,000 USD
(one-time fee)
Deliverables
A polished pitch deck
A clear fundraising narrative
A target list of relevant investors
Outreach email templates
For Founders who
need to raise their next round.
are struggling to create a narrative that excites investors and secures meetings.
Fractional CMO & Growth Leader
Choose this path if you need a hands-on leader
Starting from $6,000 USD / month.
(Retainer, min. 3 months commitment)
Deliverables
A comprehensive annual marketing strategy & 6-month execution plan.
OKR & KPI framework for board-level reporting.
Weekly marketing syncs with your team to drive execution.
Bi-weekly strategic syncs with you (the founder).
Management of your marketing projects.
For Founders who
have a marketing team in place.
lack the senior leadership to direct them effectively.
need to get out of the day-to-day marketing weeds to focus on being a CEO.
Strategic Advisor
Choose this path if you need a high-level thought partner
Starting from $4,750 USD / month.
(Retainer, min. 3 months commitment)
Deliverables
2 x 60-minute deep-dive strategy calls per month.
Direct input on your long-term strategy and positioning.
Quarterly planning and performance review sessions.
Confidential, asynchronous access for your most critical questions.
Access to my high-level network where appropriate.
For Founders who
already have a marketing head.
need a confidential, peer-level expert for themselves to navigate board meetings, fundraising, and high-stakes decisions.
need a sparring partner.
LET'S TURN CHAOS INTO CLARITY
Let's find the #1 bottleneck that's holding you back. I offer a free, 30-minute Growth Audit call to diagnose your current situation and provide immediate, actionable value.
There's no hard sell, just a genuine conversation with an experienced Growth Advisor.
FAQs
A Go-to-Market (GTM) strategy is your complete playbook for how you will introduce your product to the market and acquire your first customers. It goes beyond just marketing tactics to cover who your ideal customer is (ICP), how you position your product against competitors, what channels you will use to reach customers, and your pricing model.
You need a formal GTM strategy the moment you have a viable product. Founders often make the mistake of building a great product but having no clear plan to find and win customers, leading to wasted time and money. A strong GTM strategy is the bridge between your product and revenue.
If you have a product but are unsure where to start, my Go-To-Market Blueprint is a fixed-scope project designed to build this exact playbook for you.
Investors see hundreds of pitch decks. The most common mistakes that lead to an instant "no" are:
A Lack of a Clear Narrative: The deck is just a collection of slides, not a compelling story about a problem, a unique solution, and a massive opportunity.
Unclear Problem & Market Size: Failing to clearly articulate the painful problem you solve and the true size of the market you're addressing.
No Competitive Moat: Not explaining what makes you different and defensible against competitors.
Weak Financials & "The Ask": Having unrealistic financial projections and being unclear about exactly how much you're raising and how you'll use the funds.
If you're preparing to fundraise, my Investor Readiness Package is a focused project where we craft a compelling narrative and build a killer pitch deck that avoids these mistakes.
A Fractional CMO is a senior-level marketing executive who works with your company on a part-time or "fractional" basis.
An agency executes specific tasks (like running ads or doing SEO).
A consultant provides advice and strategy for a specific problem.
A Fractional CMO does more. They provide the strategic leadership of a full-time executive, manage your existing marketing team (or help you build one), set the OKRs, own the marketing budget, and are accountable for delivering on your growth targets.
You should consider a Fractional CMO when you have a small marketing team that needs senior leadership, but you're not yet ready for the $200k+ cost and risk of a full-time executive hire.
My Fractional CMO & Growth Leader engagement is designed to fill this exact gap for funded startups.
A marketing manager is focused on the day-to-day execution of campaigns—the "what" and "how." A Strategic Advisor is focused on the high-level "why" and "what if" with you, the founder.
Your marketing manager needs direction from a strategy; your Strategic Advisor helps you create and pressure-test that strategy. It's a confidential, peer-level partnership for a founder. We work on challenges like preparing for board meetings, navigating a pivot, planning a new market entry, or acting as a sounding board before you make a major commitment.
My Strategic Advisor retainer is designed specifically for founders who have a team in place but need a high-level thought partner for themselves.
While every company is different, the goal is always to generate a significant return on your investment by focusing on tangible business outcomes. Based on my past engagements, clients have achieved results such as:
A 40% reduction in Customer Acquisition Cost (CAC) by overhauling their GTM strategy.
A 60% increase in Average Revenue Per User (ARPU) by identifying and launching new pricing tiers.
Securing a $200K seed round after we rebuilt their fundraising narrative and pitch deck.
The real ROI comes from making smarter decisions faster, avoiding costly mistakes (like a bad senior hire), and building a scalable growth engine that increases the overall value of your company.
Ahlem Mahroua is a Growth Advisor and Fractional CMO for funded tech and edtech startups. She is a former Google strategist who specializes in building the go-to-market playbooks that take companies from early friction to scalable, predictable growth.
After helping drive over 100% revenue growth for key solutions at Google, she joined the startup world as the CMO for an EdTech group, where she was instrumental in scaling the company from €105K to €13M in annual recurring revenue.
Now based in the UAE, Ahlem combines her "big tech" training with her hands-on startup experience to provide founders with actionable frameworks that deliver real results. She is an active mentor with organizations like Google.org and the Arab Youth Center and is a key connector in the tech ecosystem.
WORK WITH ME
>Strategic Clarity Session
>Go-to-market Blueprint
>Investor readiness package
>Fractional CMO and Growth leader
>Strategic Advisor
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