Ex-Google. Ex-Scaleup CMO → €13M ARR. Founder of nova*.

A Go-to-Market (GTM) strategy is the step-by-step plan that defines how your education business attracts students, partners, and investors. It includes your ideal customer profile, messaging, acquisition channels, and growth systems.

You need a GTM strategy when:

• You’re launching a new private school, program, or EdTech product

• You’re expanding into a new market (MENA, Europe, etc.)

• You’ve reached your first 100 customers and need scalable growth

👉 My GTM Blueprint Workshop helps you build this in 90 days.

The biggest mistakes I see in education pitch decks are:

• Talking about features instead of impact on learning outcomes

• Failing to quantify traction (students, partnerships, ARR)

• Weak financial models that don’t align with investor expectations

• No clear story tying mission → growth → funding

👉 My Investor Readiness Package fixes this by redesigning your narrative, pitch deck, and fundraising strategy.

A Fractional CMO (Chief Marketing Officer) is a senior marketing & strategy leader you hire part-time. Unlike agencies or general consultants, a Fractional CMO:

• Works inside your leadership team (not just as an outsider)

• Designs your long-term growth systems

• Ensures execution happens with your team, not outsourced to juniors

• Costs far less than a full-time CMO (no $200K/year overhead), while de-risking your hiring strategy. A Fractional CMO works on a 3 to 6 months contract base, renewable.

👉 My Fractional Strategy Partner program gives private schools and EdTech startups strategic leadership at $6K–8K/month.

A marketing manager executes campaigns. But if your growth is stalling, fundraising is failing, or your board needs clarity, you need someone who:

• Brings proven systems from scaling €105K → €13M ARR

• Translates founder vision into actionable strategy

• Coaches your team to level up

• Gives your investors confidence with structured reporting

👉 That’s the role I play as a fractional growth advisor for education providers.

Results vary by stage, but clients typically see:

• Clear ICP definition and a focused acquisition plan

• Student acquisition costs reduced by up to 40%

• Faster fundraising cycles with stronger investor narratives

• Scalable systems instead of chaotic growth

👉 Many of my clients — from private gaming schools to AI EdTech startups — have raised capital, doubled their student base, and expanded internationally with my frameworks.