ARE YOU RUNNING THE BUSINESS, OR IS IT RUNNING YOU?
I help funded tech founders stop the guesswork, build a predictable growth engine, and scale with confidence.
As your Growth Advisor, we'll fix your funnel; without the $150k+ cost of a bad CMO hire.
WHO AM I?
Your startup deserves more than guesswork
Scaling a startup isn’t about throwing money at ads or hoping for viral growth. It’s about building a repeatable, data-driven system that works. If your marketing feels chaotic, your customer acquisition costs are rising, or your team is struggling to align sales and marketing, you don’t need more trial and error. You need an expert who has done it before.
I’m Ahlem Mahroua, a Marketing Strategist and Growth Advisor specialising in scaling tech, EdTech, and gaming startups. I’ve helped founders break through revenue plateaus, optimise acquisition channels, and build growth engines that generate predictable revenue.
With over 20 years of experience, including at Google, I bring high-impact, hands-on strategies that drive real business outcomes.
WHY FOUNDERS TRUST ME TO SCALE THEIR STARTUPS
Results, not just reports. Real growth from a hands-on Growth Consultant
As a Growth Marketing Consultant, my value is measured by your results. I partner with founders to implement strategies that have a direct impact on the metrics that matter most. We don't deliver fluff; we deliver frameworks that increase revenue and decrease waste.
30% CAC Reduction for a Series A EdTech Platform
By overhauling their Go-to-Market strategy, we cut their Customer Acquisition Cost by 40% and tripled their qualified leads in under six months.
60% ARPU Increase for a bootstrapped B2B SaaS
We identified and launched a new enterprise pricing tier that increased Average Revenue Per User by 60%, unlocking a vital new sales channel.
$200K Pre-Launch Funding for a Qatar Entry
As a strategic Growth Advisor with deep GCC expertise, I guided a European iOT manufacturer to a successful Qatar launch, securing 2 pilot customers and $200K in local seed funding before going live.
WHAT OTHER FOUNDERS SAY ABOUT WORKING WITH A TRUE MARKETING CONSULTANT
That was a true pleasure having the opportunity to work with you.
Thank you for your trust on projects as well as your help for giving advice to my clients.
Grateful for it.
Anaïs A., Senior Team Lead @Hubspot
Before working with Ahlem, we were burning cash on strategies that didn't work. After the Clarity session, we walked away with a clear framework to be incubated in Qatar, and focused our team on efforts that actually move the needle.
Bassem L. — Founder, Seed European iOT manufacturer
Having Ahlem as a monthly advisor is our secret weapon. She helped us navigate a complex product pivot and avoid a bad senior marketing hire that would have cost us over $150k. She provides the strategic clarity every founder needs.
Sarab A. — Founder, edTech B2B Saas
MY SERVICES
Your path to predictable growth: Consulting services designed for Founders
Every founder's situation is unique. That's why I've moved beyond the traditional marketing consultant model to offer clear, productised engagements. Choose the path that meets you exactly where you are right now.
Offer 1: The Strategic Clarity Session
Problem Solved: Go from confusion to a clear, actionable roadmap in one 90-minute session.
Perfect for tackling a specific challenge like CAC, GTM, or positioning.
$1000
Offer 2: The Monthly Advisory Retainer
Problem Solved: Eliminate "lonely founder syndrome" with a dedicated Growth Advisor in your corner every month.
Get consistent strategic support to make smarter decisions and avoid costly mistakes.
$2500 / month
Offer 3: Board-Level Advisor
Problem Solved: Add a heavy-hitting strategic partner to guide long-term vision and unlock tier-1 opportunities.
Ideal for scaling companies that need seasoned guidance from an expert growth consultant.
Starts at $4500 / month (or a mix cash-equity)
Offer 4: The GCC Market Entry Sprint
Problem Solved: De-risk your entire GCC expansion with a proven, investor-ready playbook.
Leverage my expertise as a UAE-based marketing consultant to enter the market with confidence.
Starts at $5,500 (one-off)
LET'S TURN CHAOS INTO CLARITY
Ready to Unlock Your Next Level of Growth?
Let's find the #1 bottleneck that's holding you back. I offer a free, 30-minute Growth Audit call to diagnose your current situation and provide immediate, actionable value. There's no hard sell, just a genuine conversation with an experienced Growth Advisor.
FAQs
I help Series A/B tech startups scale revenue, optimise customer acquisition, and fix marketing inefficiencies.
If you're:
- Spending too much to acquire customers
- Struggling to retain users or drive LTV
- Not seeing ROI on marketing spend
- Stuck in growth plateaus after funding
I’ll build and execute a scalable, data-driven growth strategy that delivers real results.
Step 1: Audit & Strategy Call – I analyse your current growth performance and uncover hidden bottlenecks.
Step 2: Custom Growth Plan – I build a tailored GTM and growth strategy based on real-world data and execution insights.
Step 3: Implementation & Scale – I work with your team to optimise acquisition, retention, and monetisation, so you grow faster and smarter.
Step 4: Tracking & Optimisation – No guesswork—just measurable impact and continuous scaling.
Absolutely. Here’s what I’ve done for startups like yours:
EdTech Startup: From €105K to €13M ARR in 4 Years
✔️ Built and scaled a GTM strategy that 5X’d retention
✔️ Integrated AI-powered marketing automation
✔️ Secured a major funding round through predictable growth
Tech Scale-Up: 5X Customer Acquisition in 6 Months
✔️ Increased conversion rates by 30% through optimised growth funnels
✔️ Improved ROI on paid acquisition by 3.2X
✔️ Built a system for repeatable, scalable customer acquisition
I’ll show you exactly how I can do the same for you.
I don’t just advise—I execute. Unlike most consultants, I work hands-on with your team to deliver measurable growth.
€13M ARR Scaling Expertise. I’ve helped tech startups go from €100K to €13M ARR—and I know exactly what works.
AI-Driven Growth Strategies. I leverage AI and automation to scale faster with less effort—so you grow without scaling costs.
Deep Startup & Tech Expertise. I’ve built growth engines at Google, Guardia Cybersecurity School, Gaming Campus and others leaders on their industry.
You won’t get generic advice, you’ll get tested strategies that actually drive growth.
Yes! Every startup has unique challenges, so I custom-build strategies for:
• GTM & Customer Acquisition – PLG, sales-led, hybrid—whatever works best for you
• Retention & LTV Optimisation – Data-backed strategies to maximize customer lifetime value
• AI-Powered Automation – Cutting costs while scaling marketing efficiency
• Founder Branding & Positioning – Growth strategies that attract investors, customers, and top talent
Let’s build a plan that fits your startup’s exact needs.
Ahlem Mahroua is the go-to Growth Marketer in Dubai for tech startups ready to scale smarter and faster. A former Google strategist, she has helped companies like Trivago, Veolia, and Quest Education Group achieve sustainable growth. She scaled an EdTech startup from €105K to €13M ARR in under 4 years, proving her expertise in customer acquisition, retention, and AI-driven marketing.
As a Fractional CMO, Ahlem helps ambitious founders cut through the noise, optimise their go-to-market strategy, and build a scalable growth engine; without burning resources on ineffective tactics.
If you're a Series A/B startup looking for data-driven growth strategies that deliver real ROI, Ahlem is the expert you need.
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Let’s Build Your Startup’s Growth Engine
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